Emergency 911
Help Us Help Out
The Emergency 911 Committee needed a public education campaign targeted at educating callers regarding when to call 911, when to call non-emergency numbers and what to say when they call. Rather than confuse the callers with when not to report an incident, we decided to make callers part of the equation. Penna Powers produced TV commercials, radio ads and a mobile site with geo-targeting capabilities to direct traffic to a web portal with more information on the “Help Us Help Out” campaign. On the portal, callers could find a list of local non-emergency phone numbers to contact for assistance.
Flu Fighters
Flu Fighter Campaign Raises H1N1 Awareness to 89 Percent
The Utah Department of Health needed help developing a brand for flu education and to get information out to Utahns about the H1N1 pandemic and seasonal flus in the most efficient ways possible. With so many sources of information available about the flu, there was potential for information to be fragmented and confusing, and for people to not get the crucial information needed to protect themselves and their families. In attempt to not use “scare tactics”, Penna Powers created a powerful bandwagon effect using the positive, “I’m a Flu Fighter” campaign.
Pertussis
Stopping the Cough Before It Starts
In 2012, Utah cases of pertussis (whooping cough) were at an almost epidemic level — the widest outbreak since 1959. The Utah Department of Health wanted to increase the number of parents getting vaccinated, especially those with newborns. Teaming up with the Salt Lake Valley Health Department, Penna Powers created an integrated campaign with television, radio, grassroots promotional items, online elements and a new website. These efforts helped educate people about the Tdap vaccine and drive adults into health clinics to get booster shots.
